Welcome! I’m Allison

A bit about me: I love stories in all their forms. The gather-round-the-campfire allure of an exciting story is the driving force for my professional and creative writing work. I have a master’s degree in creative writing and over ten years of experience writing in industries ranging from education to medicine and floristry. It is this agility that I bring to any client or project: capturing the ideas and insights of a subject and distilling them into clear, compelling content that engages, informs, and inspires.

In addition, my background in floral design has informed my writing. The hands-on experience has provided me a front-row seat to the wedding industry, retail floristry, and the promise of sustainability in floral design. Above all, my florist roots have shown me the limitless ways the natural world intersects with our daily lives. My mission in writing is to illuminate some of those ways and invite people to approach flowers—and nature—with curiosity and hope.